Digital Display of My Work
Marketing Projects
Last summer I got the incredible opportunity to intern in Valencia, Spain with an environmental consulting company, Radinganourum. I was assigned to market and help develop a new project the company was working on.
I launched and managed GBP's Instagram presence from scratch to strengthen brand awareness and drive sales. Through strategic content planning and community engagement, the account grew over 250 followers in just 2 months!
Here are some examples of some of the content posted (in English and Spanish) that aligns with the project's goals and target audiences. We found the the behind-the-scenes/storytelling content outperformed other post types in engagement and reach.
As part of my senior Strategic Business course, I created Obsidian — a conceptual cocktail bar designed around social dining and shareable plates. The project involved developing a full brand identity, including a logo, product/services, and cohesive visual style. A thoughtfully designed hypothetical menu brought the brand to life, reflecting the restaurant’s refined yet approachable ambiance and appealing directly to its target audience.
Here is a laid out budget plan I was instructed to create for my Marketing Research course. This was the budget of a large fundraising event my team and I came up with (Pickle Ball Tournament)
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